Oscar4Kids’ Fresh Look for a New Generation

Oscar4Kids, a well-established childcare centre in Blenheim, sought to rebrand to better resonate with the new generation of young parents. While their old logo had served them well, they wanted a fresh and fun identity that still honored their legacy.

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The Challenge

The goal was to reimagine their branding while retaining a connection to their past. Their iconic colorful rainbow was a beloved element, and we wanted to modernize it without losing its charm. The new branding also needed to be versatile enough for use across a variety of applications, including signage, uniforms, company vehicles, and business cards.

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The Solution

I designed a fresh, playful logo that kept the colorful rainbow as a nod to their history while updating the style for a clean and modern aesthetic. The vibrant palette and cheerful design capture the essence of Oscar4Kids—fun, approachable, and welcoming to families.

To ensure consistency and usability, I developed a comprehensive visual guideline, making it easy for their team to apply the branding across various mediums. Additionally, I created a set of digital assets, empowering them to design their own marketing materials with confidence and ease.

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Deliverables

Logo Design: A vibrant, modern take on their iconic rainbow colors.

Visual Guideline: A toolkit for consistent branding across signage, uniforms, vehicles, and business cards.

Digital Asset Library: Pre-designed templates and elements for creating marketing materials in-house.

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Oscar4Kids’ refreshed brand now reflects their forward-thinking approach while maintaining a heartfelt connection to their roots, perfectly positioning them to appeal to the next generation of young parents.

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