Branding for a life coach with a mission

Joy Wong, the founder of Centered Heart, is a certified life coach with a passion for empowering church and ministry leaders in China. Her mission is to guide individuals ready for change, helping them uncover their potential and lead with authenticity.

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Joy approached Selly with the need for a brand identity that truly reflected her work’s transformative and relational nature. The project centered on creating a logo, a simple visual style guide, and outreach materials to help her connect with her audience.

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The Solution

To capture the heart of Centered Heart, I designed a logo with a modern and approachable aesthetic. The gradient in deep, rich colors symbolizes transformation and the fluid journey Joy shares with her clients. This design aligns with her target audience—people ready to embrace change and take meaningful steps toward personal and spiritual growth.

Along with the branding, I also created booklets for a special outreach event. These materials were designed to resonate with her audience, making a lasting impression and reflecting the thoughtful, transformative nature of her coaching.

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