Typography is more than just choosing a font; it is about creating a visual hierarchy and enhancing readability. Good typography can make a significant difference in how your message is perceived.
When selecting a font, consider the tone of your message. Serif fonts often convey tradition and reliability, while sans-serif fonts are seen as modern and clean. Pairing fonts effectively can also enhance your design.
Typography is the craft of endowing human language with a durable visual form.